BLAME IT ON THE CAIPIRINHA
My name is Elin and I started Posto9 in 2009. Having been made redundant from my graphic design job, I decided to go traveling and I was lucky enough to be enjoying an afternoon caipirinha in Rio de Janeiro, watching people running and walking along the gorgeous beach front, clad in the most amazing colorful lycra. At the time, most workout clothes in the UK were quite bland and boring. So I thought, can I make this concept work in the UK with my own modus operandi? Surely I can’t be the only one wanting fun workout clothes.
Blame it on the Caipirinha, but this is how the idea of Posto9 was born.
So I started researching fabrics, talking to manufacturers, and realized quite quickly that the way I wanted to do things was the (hard) ethical way. Not interested in large factories, I sourced groups of women that were really good seamstresses and had their own machinery in the living room, making school uniforms. After a few trials, we finally managed to get a high standard legging that is now part of our core collection.
Fast forward, and I now have a solid ethical production chain. I divide my time between London, and Ibiza, where I run my other ethical swimwear and fancy dress label SambaCouture.com and elinritter.com
If you have any suggestions on how I can improve, feel free to drop me an email to email@example.com