The return of the Scrunchie

Our scrunchies have evolved, creating the right balance between 90s nostalgia and twenties chic. Think Britney Spears and Carrie Bradshaw meet Iris Van Herpen.

Scrunchies are straight-up useful: the fabric gives volume to buns, without resorting to those weird doughnut contraptions, and avoids creating dents in the hair, without the need for those odd plastic spiral hairbands. Also, they look nicer on the wrist than your standard strip of elastic.


Back in 1986, nightclub singer/pianist Rommy Revson was looking for a gentler alternative to the plastic and metal hair ties that kept damaging her strands. When she couldn’t find an adequate option, Revson took matters into her own hands. While house-sitting in the Hamptons, she dreamt up the concept of our beloved scrunchie. Using the waistband of her pajamas as inspiration, she sewed fabric around a piece of elastic. With that, the first prototype of the hair accessory, a black and gold style, was born. Fun fact: That prototype and the sewing machine Revson used are both in the Smithsonian Museum today.

With the design decided, Revson began to brainstorm just what to call it. While pondering her options, her dog kept barking hair. The pup’s name? Scunchie.

After she obtained the first design patent in 1987, Revson sold the license to Scunci International, an existing hair accessories company who initially called the creation Scünci. Later, the company added the “r,” as it sounded better and was easier to say. Once the name was officially changed to its current moniker, the rest, as they say, is history.

As an obsessive collector I must have over 50 scrunchies at home. And am curious to know…What is your own favourite scrunchie look?

Follow and Tag us in your favourite photo of yourself on Instagram – and if you get featured you will win A SCRUNCHIE!

Read more


A scrunchie Renaissance is upon us

The Observer

The hair scrunchie returns: ridiculous, fun and fabulously practical

The Stylist

Meet the 90s accessory making a huge comeback


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